{AN OCEAN-FRIENDLY BRAND}
Anti
Microfiber
Action
{CONCEPT}
Stop Eating Your
Own Clothes
{YEAR}
Fall 2017
{PROJECT TYPE}
Brand Identity, Print,
Digital Design
{DELIVERABLES}
Trade Show
App
{OBJECTIVE}
Identify a problem that can be solved though the design
process. Conduct audience research and integrate a
variety of media to create awareness about a problem
and help alleviate the issue.
{APPROACH}
I designed a project to bring understanding to a type of
ocean plastic pollution called “microfiber pollution.”
Every time we wash our synthetic clothing, thousands of
tiny pieces of plastic are released into the ocean and
become the source of food for marine animals, which eventually become our food. In order to raise people’s awareness, I combined a variety of actual seafood with different synthetic clothing on plates, which underscored the issue in a bold and direct graphic way.











