{AN OCEAN-FRIENDLY BRAND}

Anti 

Microfiber 

Action

{CONCEPT}

Stop Eating Your 

Own Clothes

{YEAR}

Fall 2017

{PROJECT TYPE}

Brand Identity, Print,

Digital Design

{DELIVERABLES}

Trade Show 

App

{OBJECTIVE}

Identify a problem that can be solved though the design 

process. Conduct audience research and integrate a 

variety of media to create awareness about a problem 

and help alleviate the issue.

{APPROACH}

I designed a project to bring understanding to a type of 

ocean plastic pollution called “microfiber pollution.” 

Every time we wash our synthetic clothing, thousands of 

tiny pieces of plastic are released into the ocean and 

become the source of food for marine animals, which eventually become our food. In order to raise people’s awareness, I combined a variety of actual seafood with different synthetic clothing on plates, which underscored the issue in a bold and direct graphic way.

ending.gif

Click here to see the full process