{A SOFIA COPPOLA FILM FESTIVALl}

Blank Space Filled

{CONCEPT}

Revealing the Unexpected 

Connections That 

Stay with Us Forever

{YEAR}

Fall 2018

{PROJECT TYPE}

Brand Identity,

Print & Packaging Design,

Digital Design

{DELIVERABLES}

Poster, 30x40 Inches

Catalog, 8x12 Inches

Advertisement, Tickets

Soundtrack, Website

{OBJECTIVE}

Create promotional collateral for a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films. Conceptualize it into a visual system and coordinate a complex set of materials as a whole.

{APPROACH}

To convey the importance of the journey of spiritual satisfaction, I largely used gloomy blue to render a lonely and empty atmosphere, and used yellow as a pop color to suggest the shimmer in life. To create a feeling of solitude and disconnectedness, I used wall texture and acrylic board to deliver the feeling of an empty room. I also brought a blurry effect to the acrylic board to show the misunderstanding between people and places.