{A SOFIA COPPOLA FILM FESTIVALl}
Blank Space Filled
{CONCEPT}
Revealing the Unexpected
Connections That
Stay with Us Forever
{YEAR}
Fall 2018
{PROJECT TYPE}
Brand Identity,
Print & Packaging Design,
Digital Design
{DELIVERABLES}
Poster, 30x40 Inches
Catalog, 8x12 Inches
Advertisement, Tickets
Soundtrack, Website
{OBJECTIVE}
Create promotional collateral for a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films. Conceptualize it into a visual system and coordinate a complex set of materials as a whole.
{APPROACH}
To convey the importance of the journey of spiritual satisfaction, I largely used gloomy blue to render a lonely and empty atmosphere, and used yellow as a pop color to suggest the shimmer in life. To create a feeling of solitude and disconnectedness, I used wall texture and acrylic board to deliver the feeling of an empty room. I also brought a blurry effect to the acrylic board to show the misunderstanding between people and places.
