top of page
Seventeen
{EVOLUTION OF A BRAND}
{CONCEPT}
Helping Teen Girls
Overcome Difficulties and
Build Self-Confidence
{YEAR}
Spring 2019
{PROJECT TYPE}
Brand Strategy, Brand Identity,
Rebranding
{DELIVERABLES}
{OBJECTIVE}
Identify the essence of a dying or defunct brand, and then transform it by providing a new direction.
{APPROACH}
I chose Seventeen magazine to rebrand. It was the first teen magazine established in the United States. The brand wanted to promote self-confidence in teen girls. The new Seventeen goes far beyond a teen magazine and is about helping teen girls overcome difficulties, building self-confidence, and encouraging them to be resourceful, confident and hopeful.
bottom of page